As mentioned in the previous post, MPEG/VCEG has launched a new video coding standardization project, which is tentatively named as High-performance Video Coding (HVC). The formal name is still under discussion. A short list of candidates most supported in MPEG-newvid mailing list are summarized by Ken McCann from ZetaCast,

• HVC – High-efficiency Video Coding (Note: not High-performance Video Coding? I prefer the latter)
• EPVC – Enhanced Performance Video Coding
• HEVC – High Efficiency Video Coding
• HCEV – High Coding Efficiency Video

An online poll was set up at Doodle [Poll: Name of new MPEG/VCEG Standard].  Your opinion is very important. Please vote with your real name to keep the process transparent.

Permanent Link: Vote for your favorite name of next generation video coding standard

In the 37th VCEG meeting,  held in Yokohama on April 15-18, a potential “NGVC” project standing for next-generation video coding was discussed, which could mean either an extension of H.264/AVC or a new standard, depending on which form of standardization is determined to be appropriate for the technology design.
The preliminary requirements of the NGVC project focus on the following areas.
1. Coding efficiency:

• NGVC should be capable of providing a bit rate reduction of 50% at the same subjective quality

2. Complexity:

• NGVC should be capable of operating with a complexity ranging from 50% to 3 times H.264/AVC High Profile.
• When operated at a complexity of 50% compared to H.264/AVC High Profile, NGVC should provide a 25% bit rate savings compared to H.264/MPEG-4 AVC High Profile at equivalent subjective quality.

3. Applications:

• Low-delay interactive video communications
• Surveillance
• Streaming
• Broadcast
• Digital cinema and large-screen digital imagery
• Mobile video enter[......]

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Permanent Link: The preliminary requirements for NGVC